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Iconic British shoe designer, Oliver Sweeney, is transforming its seven stores, as well as Selfridges’ Men’s Shoe Departments into pop up tattoo parlours. They’re not asking you to ignore your mum’s advice though, as it’s actually their shoes they’re tattooing as part of its ‘walk your own path’ mantra. We think that’s pretty cool, and decided to get involved by supplying the furniture for the pop up parlours so that discerning shoppers can relax in style while they get their shoes tattooed.
The Sweeney Shoe Tattoo parlour started at the Selfridges Oxford Street store, and was so popular that Selfridges Birmingham decided to get in on the action. All seven Oliver Sweeney stores, including its brand new premises at Covent Garden, will also be housing the tattoo parlours from early November, so join them to personalise your new Sweeneys with a shoe tattoo by its expert tattooists and make your shoes truly unique. Tattoos can be added to the upper leather of the shoe, or more discretely to the leather sole if understated individuality is more your thing.
To celebrate our collaboration with Oliver Sweeney’s Shoe Tattoo parlours, we’re giving one lucky person the chance to win an exclusive piece of naughtone furniture and a smart pair of Sweeneys – both of which will be tattooed up to create a one-of-a-kind prize. With the naughtone leather pinch stool retailing at £465 and a pair of Sweeneys worth up to £300, you could be the proud owner of almost £800 worth of tattooed leather goodies. Nice.
All you need to do to enter is to email katie@refreshpr.co.uk with the answer to the following question:
Where is Oliver Sweeney’s brand new store?
a) Spinningfields, Manchester
b) Covent Garden, London
c) Victoria Quarter, Leeds

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